Imagine you have a business and you are just starting but you don’t know how to promote it and you are rather afraid to spend a big sum of money to pay advertisers, what will you do? Don’t worry since there is a solution to that, Google AdWords.In Google AdWords you can create and run ads for your business, quickly and simply so when people search on Google using one of your keywords your ad may appear next to the search results or mostly known as Sponsored links that you may find beside relevant search results and in a way, you’ll be advertising to an audience that’s already interested in your business. Google AdWords offers pay-per-click advertising (PPC) wherein advertisers select the words that should trigger their ads and the maximum amount they will pay per click so when you run your ads on – no matter what your budget, you will only pay when people click your ads and with PPC there is no minimum monthly charge just a nominal activation fee for the ad of your potential business. As well with Google Ads, you can choose what variety your ads would be, either text, image or video ads.Google AdWords has changed the nature of advertising and the ways in which business and products are marketed online thus becoming a superior marketing tool available today; it lets you promote your product, it can help expand customer bases, and the constant number of Google searches makes AdWords the top online advertising tool. Through the pay-per-click (PPC), you can control expenses by setting up how much you want to spend per ad campaign wherein you can set-up a daily budget of $50 and if that budget has already been reached your ad would stop showing and would reappear the next day since it has already done its purpose for the day of reaching out on potential customers and with that, you have successfully advertised your product.Another advantage of Google Ads is it gives the opportunity for long-term expansion of your business and can help in expanding the customer base regardless of the size of your business as the benefits of Google advertising is not just limited to large corporations which is often a misconception among business owners. Any business that employs search engine optimization can use Google AdWords like the local retail stores, home business, online shops and a lot more as anyone with a product can increase their sales and boost exposure through AdWords. The constant use of the internet nowadays adds an advantage in using AdWords since Google handles over 250 million searches everyday so business owners just turn on their computers to handle their business rather spend a lot of money through large-scale print advertising.